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about designer Valerie Williams — insatiable need

about

Do you love clothes, but you kind of hate shopping?

Is the idea of getting dressed up to go somewhere cool sound awesome, until it’s time to actually look in your closet?

Then you and I have lots in common! I know exactly how you feel, because I feel the same way. Getting dressed should be easy, fun, inspirational, and drama-free.

Lately, that just doesn’t seem to happen at the usual shopping spots.

 

hand painted zip pouch from Holland Cox

 

I aim to fix that! I’m a designer, fiber artist, sewing teacher, and lover of color and pattern. I’ve been making handbags and fashion accessories under the label Holland Cox since 2004, and I’ve loved every minute of it!

It has always been my goal to make things for you that make you feel happy and confident, that add color and style to your outfits, and that make sure you never fade into the background.

 

hand painted button scarf from Holland Cox

 

I love fabric, and I love making things. In my ideal world, craft night would be every night. I love helping people find their own unique style, and to unleash their creativity; not just in the way they dress, but in how they live their lives.

I also love citrus-scented things and desserts made from apples, and gangster movies and fantasy novels, but more than anything else I love sewing, and I want you to love it too!

I used to be a lobbyist, so I know all about dress codes and expectations; about people judging and making assumptions about you based on how you look, how old you are, and what you wear. I also know how to be mindful of all those issues without stifling your personality, and without abandoning your creativity. Perhaps one day I’ll tell you about the time I wore silver sparkly slingbacks to a Congressional hearing.

You can find my limited edition, handcrafted handbags in my web store, Holland Cox.