how to shop smarter this fall

by Valerie

in how to wear it,inspiration,new stuff,personal style

Even if you’re not technically going back to school, this time of year is still about starting fresh! You might be eyeing your closet right now with a mind to update, but without having an idea of how to go about such a thing…here’s some ideas to get the most out of your “back to school” shopping!

The bottom line is, remember that practical does not mean plain. Next time you go shopping, walk right past the plain, “neutral” basics and try these three strategies instead:

 

shop for interesting textures

shop smarter: choose texture

 

 

The easiest way to escape from the trap of plain is to look for interesting textures when you go shopping. You might find this easier and less intimidating shopping for bold prints or bright colors. In fact, you can be totally monochromatic with an interesting texture, and you’ll still probably be the best dressed in the room!

The outfit above assumes you already have a pair of jeans you love, and cute booties to wear with them. Instead of shopping for a new, plain top to wear with them, how about something with embroidery, applique, beading, lace, or some other kind of surface design? A top with more visual interest will instantly elevate anything you wear with it, and will coordinate with more things in your closet than a plain version ever could.

I love the effect of an interesting texture, which is why I designed my latest handbags with high-relief quilting. The cassandra 517 tote is shown above, featuring my favorite chevron wave motif stitched in black thread on natural canvas. Click here to see more details on the cassandra tote, and think about what plain thing from your closet you could replace with a textured version!

 

shop for your colors

 

shop smarter: choose color

 

 

You probably already have navy pants, and a pair of “nude” pumps from a few years ago when everyone insisted you must own a pair. When you’re out shopping for a way to update them, think about color instead of more plain. What colors do you like to wear? Which colors look great on you? What colors make you feel happy and confident?

If you’re afraid of bright colors, an accessory is a great way to experiment. I would totally feel comfortable wearing the outfit above with a bright red blouse, but maybe that’s scary to you! A bag like the persephone tote is easier to wear than clothing in the same colors. If wearing red makes you happy, now you have an awesome bag to carry everyday that will get much more use than a plain black bag. See how that works?

 

shop for interesting silhouettes

 

black doesn't have to be basic

 

 

I can hear some of y’all complaining but Valerie I love wearing all black that’s ~my thing~ and you can’t make me stop! Good news my friend, I am not going to tell you to stop wearing black!

But next time you go shopping, how about looking for new and interesting silhouettes?

The bell-sleeved dress in this outfit is an excellent example. Dramatic sleeves have been a thing for a while now, and I don’t think they’ll be going away anytime soon. This same dress with plain sleeves would be absolutely nothing to write home about, and not a way to make yourself feel happy and confident when you get dressed in the morning! The interesting sleeves make all the difference.

This is what I was thinking when I designed the 517 totes…I wanted a simple tote design that was nevertheless dramatic and interesting, and worthy of being your new favorite bag. One of the ways I chose to do that was to make them a slightly unusual shape: they are slightly taller than usual, and have gentle curves where most totes are built on straight lines.

You can do the same thing with your fall shopping! Just remember that practical does not mean plain, and you’ll end up with a new wardrobe that will make you much happier than anything basic ever could!

 

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